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Tools and Functionality

Website Tools and Functionality

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Website Tools and Functionality
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Our website tools and functionality are all designed to assist with online communications, increase online sales and improve service and we are developing new tools regularly.

Through our eBusiness Service, you will be able to access a large range of exclusive of website tools and functionality developed by our team with your business in mind.

Can we help you?

The visual impact of your website is very important; we can implement specialised functionality to complement your products or services.

Whether that be multiple homepage promotional messages delivered thorough a range of custom-built promotional rotators or multimedia integration linking above-the-line promotions to a website we can assist with extend and reinforce campaign objectives through visual impact.

	Multi-section Homepage A product-focus approach is common for diverse banking institutions however opportunities exist to modify this normal approach and to embellish your site with a range of user-centric content presented in ways that directly communicate with viewers, engaging them in informative and entertaining ways. A multi-section homepage sliding mechanism can be implemented for you which presents custom images and navigation for each section.
Multimedia Integration Linking above-the-line promotions to a website can extend and reinforce campaign objectives. In order to mitigate the risks associated with embedding third- party video players/links, Brighton sanitises video files, serves the file from a dedicated server and presents them through a custom-built video player.
	Internet Banking Integration Most mutual financial organisations use Internet Banking solutions supplied by third-party vendors. Integrate public website branding elements into the Internet Banking interface to is important to maintain familiarity and trust in the system. Brighton has developed its hosting and security infrastructure to preserve the integrity of this vital access channel whilst maintaining the functional utility and visual appeal of the login page.
Image Gallery Websites built with Byond Online Publisher can avail of a number of image gallery modules. These present photos and other images in an engaging and intuitive manner.

Can we help you?

Engaging and communicating with your consumers is vital. Brighton can implement communication tools such as forums, blogs and news feeds to help you communicate with your target audience and allow them to participate in communication as well.

Other functions such as instant searching can assist consumers with site navigation allowing you to communicate your message more quickly and effectively through your website. The Image Gallery Tool is another great tool to increase communication. The visual impact of the image gallery can ad personality to your site and allow consumers to connect with your staff and business.

Lifestyle Sections A small business lifestyle section features case studies of actual business members sharing their philosophies on business and their experience with your organisation. The section is designed to feature business owners and business issues.
	Multiple Promotional Messages Multiple homepage promotional messages can be delivered thorough a range of custom-built promotional rotators. Each rotator serves between 2-6 promotional messages. The rotators feature a range of dynamic animation styles designed to attract attention.
Forum A standard capability function available through Byond Online Publisher is the ability to deploy a forum or forums. A forum is an online facility where users may read and post topics of common interest. They can be useful for anyone doing business online, in terms of sharing information, reading content and actively participating in discussions.
	News Ticker A news ticker can be a useful means of highlighting latest news and alerts. The ticker is generally located in a prominent position on the website (eg. at the top or bottom of the home page) and displays news headlines cycling across the screen from one side to the other. Each headline is clickable and links through to a full story set up within the news section of the website.
Events Module The Events Module is a built-in calendar system that allows clients to schedule and publicise events via a simple online diary. This can be used for corporate event planning as well as local branch events. Users can: see current events at a glance cycle through months to view past and forthcoming events click through to view event details
	News Module The News Module within the CMS enables the publication of timely news and event information. Brighton also assists clients of our eBusiness Service through the provision of aggregated news, finance and banking articles delivered weekly for publication through this system.
Fact Cast FactCast is an automated mechanism that allows customers to download standard product fact sheets and brochures from your website. Website users simply select the documents they would like to receive and then provide their name and email address. The relevent documents are then sent through a customised, branded email.

Can we help you?

In addition to our newly launched IPhone App and Mobile Banking function Brighton has a range of tools and products designed specifically for credit unions and building societies.

Our extensive experience working with these types of businesses has allowed us to develop an inherent understanding of how they operate. From Interest Rate Modules to Account switch wizards to InfoCast we have all the right tools to increase usability, visual impact and sales enquiries on your website.

Interest Rate Module

Interest rate information is one of the key pieces of information commonly searched for on financial services websites. This Interest Rate Module showcases a small number of key product interest rates on the home page, highlighting those rates that are most attractive. The module accommodates a range of interest rates by periodically revealing new rates with a sliding effect.

Corporate Blogs

Corporate blogs are commonly used in the initial phase of a social media strategy. They provide the organisation with the opportunity to:

demonstrate transparency
discuss matters in a personal tone
highlight the people who work in the organisation
engage with members

Descriptive Menu Tool

This tool enables credit unions to provide image and text based descriptions against each menu item. It will help visitors understand exactly what information they can expect to find on each page and therefore ensure one-click navigation to the correct page. Advertising images can also be included to highlight a relevant campaign or special offer.

Account Switching Wizard

This tool allows a potential member to switch their overall banking to your organisation online. Through a series of simple forms, the new member is able to apply for a new account, request closure of their old account and swap direct debit/credits. Note: this system is currently being re-scoped as part of an industry project being conducted with Abacus.

Mobile Website

Brighton Consulting’s mobile website has been specifically designed to operate on the small screens of modern mobile phones. It works in conjunction with a client’s main public website and ensures essential information is easily accessible. Users are automatically diverted to the Mobile Website when accessing your URL via a mobile device.

Instant Search

Search is one of the most widely-used functions on any financial services website. All new Byond websites are able to utilise our ‘Instant Search’ system, which presents search results to the user in the fastest way possible.

Interest Rate Comparison Tool

The Interest Rate Comparison Tool is a simple mechanism for highlighting the competitiveness of your products throughout your website. The tool produces any number of small ‘call-out boxes’ which can be distributed throughout the website. Each box is used to compare the interest rate of one of your products against competitors.

Infocast

Do you need to generate Home Loan Key Facts Sheets? Ensure regulatory compliance and generate leads with this unique personalised online marketing solution.

InfoCast is Brighton's solution to new government regulations involving Home Loan Key Fact Sheets (HLKFS).

Calculators

Financial calculators are an integral component of progressive transactional banking websites. In fact 86% of customers who purchase a financial product researched it on the Internet within six months of the purchase.

EIVS

EIVS is a complete online customer acquisition tool for ADIs. It provides ADIs with a fantastic opportunity to enlarge their target market and increase total customers. Removing the need for potential customers to visit a branch, the system has unlimited potential reach. Using EIVS, new customers are able to apply online and be verified in minutes.